{"id":4434,"date":"2017-06-28T16:46:17","date_gmt":"2017-06-28T20:46:17","guid":{"rendered":"http:\/\/ericmurray.info\/?post_type=portfolio&#038;p=4434"},"modified":"2019-09-22T15:18:37","modified_gmt":"2019-09-22T19:18:37","slug":"electrixillumination-com","status":"publish","type":"portfolio","link":"https:\/\/ericmurray.info\/index.php\/portfolio\/electrixillumination-com\/","title":{"rendered":"ElectrixIllumination.com"},"content":{"rendered":"\n<p><a rel=\"noreferrer noopener\" aria-label=\"ElectrixIllumination.com (opens in a new tab)\" href=\"http:\/\/www.electrixillumination.com\" target=\"_blank\">ElectrixIllumination.com<\/a>&nbsp; is the primary site for the architectural lighting channel and was the first website that I launched with Electrix in 2016.&nbsp; Upon the site launch,&nbsp; I doubled traffic within three months of launch from original website. <\/p>\n\n\n\n<p>Over time, I optimized the website using tools like Keyword.IO and insight from Google Analytics plus feedback from key sales rep agencies to grow new user traffic 22% and page views 27% from 2017 to 2018.&nbsp; Our primary KPI, &#8220;specification sheet downloads&#8221; saw a 34% increase from 2017 to 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ElectrixIllumination.com&nbsp; is the primary site for the architectural lighting channel and was the first website that I launched with Electrix in 2016.&nbsp; Upon the site launch,&nbsp; I doubled traffic within three months of launch from original website. Over time, I optimized the website using tools like Keyword.IO and insight from Google Analytics plus feedback from&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4435,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0},"portfolio_category":[65],"portfolio_tag":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/portfolio\/4434"}],"collection":[{"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/comments?post=4434"}],"version-history":[{"count":8,"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/portfolio\/4434\/revisions"}],"predecessor-version":[{"id":4784,"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/portfolio\/4434\/revisions\/4784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/media\/4435"}],"wp:attachment":[{"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/media?parent=4434"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=4434"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=4434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}