{"id":168,"date":"2019-02-20T13:38:31","date_gmt":"2019-02-20T18:38:31","guid":{"rendered":"http:\/\/ericmurray.info\/?p=168"},"modified":"2019-04-21T01:25:49","modified_gmt":"2019-04-21T05:25:49","slug":"meyer-look-book-landing-page","status":"publish","type":"post","link":"https:\/\/ericmurray.info\/index.php\/2019\/02\/20\/meyer-look-book-landing-page\/","title":{"rendered":"Meyer Look Book Landing Page"},"content":{"rendered":"\n<p>The Look Book Landing Page was built as part of the inbound marketing campaign to launch the Electrix Illumination \/ Meyer Lighting partnership to create qualified leads for the sales team to follow up with.  <\/p>\n\n\n\n<p>An email blast announcing the partnership was sent to the Electrix list of 10,000+ architects and lighting designers.  Inside the short email, recipients were invited to follow a link to get the new<a href=\"\/index.php\/2019\/02\/20\/meyer-look-book\/\"> Meyer Look Book<\/a>.  Once at the landing page, the lead was invited to trade us their information for the Meyer Look Book.  <\/p>\n\n\n\n<p>I created landing pages as opposed to directing to the website so that one is captive.  There is only one thing to do on a landing page:  give us your information.  A website is typically distracting, with too many places to click other than giving information.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"706\" height=\"876\" src=\"https:\/\/ericmurray.info\/wp-content\/uploads\/2019\/02\/meyer-landing-page.jpg\" alt=\"\" class=\"wp-image-160\" srcset=\"https:\/\/ericmurray.info\/wp-content\/uploads\/2019\/02\/meyer-landing-page.jpg 706w, https:\/\/ericmurray.info\/wp-content\/uploads\/2019\/02\/meyer-landing-page-242x300.jpg 242w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Look Book Landing Page was built as part of the inbound marketing campaign to launch the Electrix Illumination \/ Meyer Lighting partnership to create qualified leads for the sales team to follow up with. An email blast announcing the partnership was sent to the Electrix list of 10,000+ architects and lighting designers. Inside the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3],"tags":[16,32,30,28,31],"acf":[],"_links":{"self":[{"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/posts\/168"}],"collection":[{"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":7,"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"predecessor-version":[{"id":4269,"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/posts\/168\/revisions\/4269"}],"wp:attachment":[{"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ericmurray.info\/index.php\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}