Electrix & Meyer Partnership Ad

The ad was created as part of the campaign to announce the partnership between Electrix Illumination and Meyer Lighting.

Electrix, specializing in indoor fixtures, had recently launched a new “mini cove” solution and the very small size of Meyer’s outdoor luminaires was the key feature we would market. I decided to be edgy and go with a tagline we had been playing with, “Small package, Powerful performance.”