The Meyer Look Book was designed to be the principle sales collateral to introduce the Meyer product line to the United States market. Nearly all of the assets inside of the book were repurposed to match the Electrix design aesthetic from other collateral Meyer had previously created for the European market. The text of the book had to be rewritten as all of the descriptions were awkward German translations.
The opening spread describing the partnership was one of the more challenging pieces to create. We wanted to have a flow while maintaining white space that positioned both companies as true partners.
The Meyer Look Book was recognized with a 2017 GD USA In House Design Award for Brochures and Collateral