The Look Book Landing Page was built as part of the inbound marketing campaign to launch the Electrix Illumination / Meyer Lighting partnership to create qualified leads for the sales team to follow up with.
An email blast announcing the partnership was sent to the Electrix list of 10,000+ architects and lighting designers. Inside the short email, recipients were invited to follow a link to get the new Meyer Look Book. Once at the landing page, the lead was invited to trade us their information for the Meyer Look Book.
I created landing pages as opposed to directing to the website so that one is captive. There is only one thing to do on a landing page: give us your information. A website is typically distracting, with too many places to click other than giving information.