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Creative, driven leader offering a range of accomplishments in traditional, digital, and grassroots marketing and sales initiatives to build businesses to reach new heights in revenue, margin, and customer experience. A strategic thinker focusing on the details to ensure excellence of execution. Strong team builder and talent developer leading others to excel. Advanced business acumen, negotiating, and technology skills.

[experience]

Principal | Eric Murray Creates | New Haven, CT | 12/2018 – Present

Entrepreneurial venture providing user experience consultation, marketing solutions, branding, content creation and management, and social media strategy.  Provide regular reports on campaign success and relevant KPIs.

Marketing Manager | Electrix, LLC | New Haven, CT | 3/2016 – 2/2019

Hired with mandate to relaunch marketing department: responsible for creation and execution of multichannel marketing strategy. Managed all communications, product launches, media and advertising, event and trade show engagements, sales tools, marketing budget, marketing calendar, and all in-house employees, contractors, and agency relationships.

Managing Partner | Shoreline Piano | North Branford, CT | 12/2006 – 9/2015

Purchased small used piano store in 2006 and grew it to be a major new and used piano retailer with repair and restorations services. Built a cross-functional team of eight with a reputation for sales and service leadership.

Founder | JM Graphics Group | North Haven, CT | 11/2003 – 5/2008

Founded graphic design and marketing company working with small businesses to establish web presence, create multi-format print ads, and large-format catalogs. Evolved into online retailer with multiple e-commerce sites generating $500K+ annual revenue.

[community engagement]

Director | Jazz Haven, Inc. | New Haven, CT | 7/2011 – 12/2017

Served the community in volunteer role to bring world-class musicians into greater New Haven. Provided marketing, management, and strategy development skills to engage community, volunteers, fans, and local businesses. Rebranded Jazz Haven with new logo design and website re-launch. Served in various hands-on capacities: festival committee member, communications chair, art director, volunteer coordinator, and program committee member. Vice President from fall 2016 through end of 2017.

[technology]

PC / Mac | MS Office Suite | Google Suite | OpenOffice Suite | Adobe Creative Cloud | Google Analytics, AdWords | SalesForce | Constant Contact | MailChimp | HubSpot | HTML | WordPress | Hootsuite | Unbounce | Facebook | Instagram | YouTube | LinkedIn

[education]

Bachelor of Arts, Communication, Legal Institutions, Economics & Government | American University | Washington, D.C. | 2003
ServSafe Manager Certification  |  National Restaurant Association  |  4/2019
Inbound Marketing Certification | Hubspot Academy | 05/2019 – 06/2021