Meyer Look Book
The Meyer Look Book was principle sales collateral introducing the Meyer product line to the North American market. Nearly all of the assets inside of the book were repurposed from several Meyer publications for the European market to match the Electrix design aesthetic. The text of the book had to be rewritten as all of the descriptions were awkward German translations.
The opening spread describing the partnership was one of the more challenging pieces to create. I wanted to have a flow while maintaining white space that positioned both companies as true partners.
Recognition
- 2017 GD USA In House Design Award for Brochures and Collateral