ElectrixIllumination.com  is the primary site for the architectural lighting channel and was the first website that I launched with Electrix in 2016.  Upon the site launch,  I doubled traffic within three months of launch from original website.

Over time, I optimized the website using tools like Keyword.IO and insight from Google Analytics plus feedback from key sales rep agencies to grow new user traffic 22% and page views 27% from 2017 to 2018.  Our primary KPI, “specification sheet downloads” saw a 34% increase from 2017 to 2018.


  • 2016 GD USA Graphic Design Award for Website