Meyer Look Book Landing Page
The Look Book Landing Page was part of the inbound marketing campaign to launch the Electrix Illumination + Meyer Lighting partnership. It created qualified leads for the sales team to follow up with.
An email blast announcing the partnership was sent to the Electrix list of 10,000+ architects and lighting designers and had a 15.8% open rate and an 18.5% click rate.
Inside, recipients were invited to get the new Meyer Look Book. At the landing page 29% of respondents submitted information for the Look Book.